A hybrid optimisation approach to configure a supply chain for new product diffusion: a case study of multiple-sourcing strategy
نویسندگان
چکیده
A hybrid optimisation approach to configure a supply chain for new product diffusion: a case study of multiple-sourcing strategy Haitao Li a & Mehdi Amini b a Department of Logistics and Operations Management, College of Business Administration, University of Missouri – St. Louis, St. Louis, MO 63121-4400, USA b Department of Marketing and Supply Chain Management, Fogelman College of Business & Economics, University of Memphis, Memphis, TN 38152-3115, USA
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